Should Pharmaceutical Companies Use Direct For Consumer...

Should Pharmaceutical Companies Use Direct to Consumer Advertising? For most people hearing or seeing the advertisement first hand, has become commonplace. Direct to Consumer (DTC) advertising is one way pharmaceutical drug companies get their message to just about everyone, not to mention consumers. Whether direct to consumer advertisement harms or helps is unknown, since the effectiveness of the advertisement is also unknown. Though, regulated by the Food and Drug Administration (FDA), the advertisement of drugs is largely left up to the consumer to decide if they should believe the information presented is, first off reliable and secondly, if they should seek further information. That information, usually comes from the knowledge of a physician. However, with information at their fingertips through online sources, some delve in on their own efforts. In this report, DTC advertisement is questioned: of its effectiveness and of its usefulness. The reasons why both doctors and consumer think DTC advertisement is available and should this form of adver tisement continue to be allowed in the public? The Food and Drug Administration (FDA) is responsible for all direct-to-consumer pharmaceutical advertising (DTCPA) and there is both the positive and adverse reasons doctors, consumers, and patients either agree or disagree when it comes to how they get their information. Beginning in 1938, when the Act passed in the U.S. the FDA was given the right to regulate pharmaceuticalShow MoreRelatedThe Social Media Consumers Health Essay1398 Words   |  6 PagesThe Social Media Consumers Health The social media industry’s fast development over the last decade has been changing prescription drugs advertising because most pharmaceutical companies are aware that many American consumers are regularly using social media platforms. For example, according to Kees et al. â€Å"Barely or Fairly Balancing Drug Risks? Content and Format Effects in Direct-To-Consumer Online Prescription Drug Promotions† 37% of Americans searched the internet for information on prescriptionRead MoreDeontological Paper1343 Words   |  6 Pagesspent on advertising each year with the goal of increasing revenue for the business or raising awareness of an organization to the public. Pharmaceutical companies bring products to the markets that are intended to help people live better lives. Advertising is a relatively new phenomenon for pharmaceutical companies in the United States. â€Å"In 1985, the U.S. Food and Drug Administration (FDA), which has the responsibility for safety regulations governing drugs, passed a ruling that allowed direct marketRead MoreEssay about Deontological Advertising 1279 Words   |  6 Pagesconveniently. Unsurprisingly, the field of advertising in the business world is specifically dedicated to understanding exactly what products or services are of interest to us, the consumers. Commercial entities spend considerable amount of resources to advertising. The pharmaceutical industry is no different. It is with this context in mind and utilizing the Deontological framework, that I will examine the ethical fabric of direct pharmaceutical marketing to consumers. In the age of information, we areRead MoreAdvertisements For Anti Anxiety Medication950 Words   |  4 Pageswas taken. Direct-to-consumer pharmaceutical advertisements have the ability to encourage people to seek medical attention for conditions/symptoms that could otherwise go unnoticed (Mintzes 908). In an area so stricken by anxiety such as a traumatic event, symptoms may very easily go unnoticed, as they are in the majority of the population. Advertisements that target the public and explain the symptoms and reasons behind these feelings, once again have the ability to educate consumers. An educatedRead MoreThe Ethical Appropriateness Of Direct Consumer Advertising Of Drugs Essay1246 Words   |  5 Pagesappropriateness of direct consumer advertising of drugs? I believe in the case where pharmaceutical companies are advertising with television commercials or paid advertisements within magazines are well within moral and good ethical standards. Consumers can choose to remain on the same television channel or read an advertisement within a magazine to become more educated about a specific pharmaceutical. However, in the case referenced in the article, where a pharmaceutical company sent representativesRead MoreDirect Consumer Pharmaceutical Advertising : Looking For The Future1261 Words   |  6 PagesDirect-to-Consumer Pharmaceutical Advertising: Looking to the Future Chances are, you have in some way, shape, or form encountered pharmaceutical advertising nearly everyday of your life. In the United States, pharmaceutical advertising has presented several concerns to consumers. Steps should be taken to reduce the negative effects of these types of advertisements. Direct-to-consumer (DTC) advertising, such as the TV commercials or magazine ads you see telling you to â€Å"ask your doctor if such-and-suchRead MoreDeontological Paper708 Words   |  3 PagesEthics Week 4 Deontological Second Paper April 15, 2012 Direct-to-consumer drug advertising - Deontological Point ofView For many years, consumers relied and depended on the expertise and knowledge of physicians to make decisions on their pharmaceutical needs. Before 1985, prescription drugs could not be advertised directly to consumers. The U.S Food and Drug Administration passed a rule that allowed Direct-to-consumer drug advertising in 1985. This ruling was passed on the condition that warningRead MoreDirect to Consumer Advertising1068 Words   |  5 Pages19, 2013 Direct-to-Consumer Drug Advertising: Ethical or Not? The United States and New Zealand are the only developed countries that allow direct-to-consumer advertising. Whether the practice of direct to consumer advertising is beneficial to the consumers or not is a highly debated subject with both positions presenting sound reasoning for their position. Whether the practice is beneficial or not to the consumer is not the question, but rather, is advertising prescription drugsRead MoreDeontological Ethical Analysis of Direct-to-Consumer Pharmaceutical Marketing1357 Words   |  6 PagesDeontological Ethical Analysis of Direct-to-Consumer Pharmaceutical Marketing In Deontological ethics, morality of an action is based upon the particular action’s adherence to moral laws independent of their consequences (DeGeorge 62). Direct-to-consumer marketing of pharmaceuticals has had heated debate with logical arguments from those for, and for those against allowing such practices to exist. I do not believe the marketing of the prescription medication to be solely unethical but moreRead MoreThe Unethical Impacts of Direct to Consumer Drug Advertising1130 Words   |  5 PagesOver the last several years, pharmaceutical companies have launched a campaign style called Direct to Consumer Drug Advertising or known as DTCA. This campaign has led to a large increase of clinical examinations has led to a large increase in clinical examination and this makes the pharmaceutical companies happy and helps padding their pockets. Using this type of advertising, these drug companies allow details of a particular drug to spread to a potential patient and the n most likely pushed by the

Manistique Inc. Free Essays

Manistique Inc. devised a safety compliance program within the organization whose aim is to train and monitor employees inducing low injury rates and higher safety compliance standards. Manistique offers rewards to employees with lower injury rates. We will write a custom essay sample on Manistique Inc. or any similar topic only for you Order Now The program was implemented on a large-scale throughout the organization amongst 83 plants. Without any statistical analysis it would be impossible to reach a conclusion as to whether the program has improvised the injury rates or not; however, individuals remark that there has been a slide in the injury rates depicting a favorable influence of the training program. The objective at Manistique is to standardize the program across the board so that there is ample saving on administrative costs incurred due to workplace injuries. Before this can be done so, the terms of the program have to be decided which will come in handy in convincing the management of the worthiness of this program. Therefore, the aim of this paper is to analyze the relationship between the terms of the safety program and the most two important measures of safety rates: 1. Safety attitudes 2. Time lost due to injuries. Making use of historical information as well as data available from the last quarter, this paper will use statistical techniques to reach a conclusion as to whether the safety program has been successful in lowering injury rates. Analysis The report is attached with the original dataset provided for the analysis of this report. We shall begin by analyzing the correlations between the different variables in the dataset to ascertain a conclusion as to whether the program has really improved safety attitudes and improved the time lost in injuries or whether the change is statistically insignificant Correlation between safe training attitude (safetrain) i) Total number of injuries (tinjuries) Using the CORREL function in Excel, the value for the correlation co-efficient was: The low positive value of the correlation co-efficient suggests that there is no significant relationship between the safety attitude and the actual number of workplace injuries i. e. the attitude has not helped the practical level of injuries incurred at Manistique. For a significant cause-and-effect relationship the value of the correlation coefficient should have been positively larger. i) Total number of deaths (tfatalities) Using the CORREL function in Excel, the value for the correlation co-efficient was: The correlation co-efficient is negative (as should not have been the case). The value is not significantly high (very close to 0), which suggests that safety standards have hardly any influence in lowering the number of deaths at Manistique. On the other hand it has slightly increased the number of injuries (correlation co-efficient is slightly positive). Thus, safety attitudes have not at all been effective in reducing the number of injuries. iii) Disability days (disabdays) Using the CORREL function in Excel, the value for the correlation co-efficient was: Again the negative value suggests that there is a negative relationship between safety attitude and disability days (the lower the attitude, the lower the disability days). However, the value of the correlation co-efficient is very small which negates any strong relationship between the two variables. Correlation between safety support from co-workers (safesupport) i) Total number of injuries (tinjuries) Using the CORREL function in Excel, the value for the correlation co-efficient was: The correlation coefficient is positive. This suggests that the increased safety support from co-workers actually has a positivee influence as it results in a drop in number of injuries at Manistique. However the low value of the coefficient suggests no strong cause-and-effect relationship for the program implemented at Manistique. ii) Total number of deaths (tfatalities) Using the CORREL function in Excel, the value for the correlation co-efficient was: The correlation co-efficient is negative (as should not have been the case). This negates all possibilities of a favorable influence of the coworker safety in reducing the number of deaths at Manistique; in fact, the relationship is quite the opposite with a very small magnitude. iii) Disability days (disabdays) Using the CORREL function in Excel, the value for the correlation co-efficient was: The low negative value again brings the conclusion that there exists a negative relationship but the degree of influence is very meek. This brings about the conclusion that there is no significant influence of the co-worker support attitude on the number of disability days; it is quite the opposite. Correlation between safety support from co-workers (feelsafe) i) Total number of injuries (tinjuries) Using the CORREL function in Excel, the value for the correlation co-efficient was: The correlation co-efficient is negative (as should have been the case). However, the highly negligible value of the co-efficient suggests no significant relationship between a feeling of safety amongst the workers and the actual injuries at Manistique. ii) Total number of deaths (tfatalities) Using the CORREL function in Excel, the value for the correlation co-efficient was: The correlation coefficient is positive (as should not have been the case). Increasing confidence held by a worker that he/she is safe does not decrease the number of injuries at Manistique; rather it increases it weakly. This is ample evidence for a lack of good relationship between the two variables. iii) Disability days (disabdays) Using the CORREL function in Excel, the value for the correlation co-efficient was: The low negative value again brings the conclusion that there exists a positive relationship but the degree of influence is very meek. This brings about the conclusion that there is no significant influence of the belief of safety held by a worker on the number of disability days. Conclusion Based on the calculations made in the above section, the conclusion that can be formed here is quite obvious and brief: the new safety compliance program at Manistique has no significant influence upon improving the number of injuries, fatalities or disability days at Manistique. The training program, co-worker support regarding the safety program or even the belief held by the workers that their safety has increased as a result of the program have no cause-and-effect relationship good enough to reduce the number of worker injuries, deaths and the number of disability days at Manistique. Moving barely above the 0. 1 correlation level, there is no need for statistical hypothesis testing methods to be employed in reaching the conclusion. At any confidence level, these values are sufficiently weak enough to conclude that the safety compliance program is of significant importance in saving administrative costs for Manistique by reducing the number of injuries, deaths or disability days at Manistique. How to cite Manistique Inc., Papers

Case study of Mr Harold Blake-Free-Samples-Myassignmnthelp.com

Question: Discuss about the Case study of Mr Harold Blake. Answer: The following assignment involves the case study analysis of an 83-year-old man, Mr Harold Blake who had a complex medical history of angina and left cerebral vascular accident. He was admitted to hospital after an episode of left cerebral vascular accident (CVA) followed by angina. The patient had an episode of CVA on his left side that impaired his mobility and sudden weakness and numbness resulting in paralysis on one side of the body. Moreover, after an angina episode, focused diagnosis is required looking into the medical history, physical examination and various signs and symptoms assessed in the emergency department (ED). Therefore, the assignment involves the plan of care for the patient along with rationale, short and long-term goals for recovery followed by legal and ethical considerations required for the case study analysis. The plan of care also requires inter-professional collaboration in giving well-articulated care that will also be discussed in the following essay. Anxiety is one of the main priorities after an angina episode, as Harold may fear of threat of sudden death. The patient that is accompanied by autonomic response experiences the condition of vague and uneasy feeling of discomfort or dread. This condition may be situational crisis or threat as he had encountered a second angina episode or due to underlying pathophysiological response (Anderson et al. 2013). In the case study, Harold was accompanied by negative thoughts, as he was worried about the effect of the diseased condition on his lifestyle and family. This was evidenced in him, as he was unable to comprehend as what was happening to him accompanied by restlessness, uncertainty and apprehension. The immediate and main nursing goals in the plan of care in reducing anxiety to a manageable level and verbalize awareness among the patient about feelings of anxiety with effective demonstration of coping skills. For reducing anxiety attributable to fear of unknown prognosis and diagno sis, it is important to perform stress testing in order to gather information about activities that preceded and precipitated the episode of angina detecting his response to the condition. It is important to promote the patients expression of fears and feelings because unexpressed feelings can create turmoil and presence of negative talk contributing to exacerbation of the condition (Jespersen et al. 2013). The nurse should administer tranquilizers, sedatives as indicated to relax him until he is able to cope up with the present condition. The nurse need to reassure Harold that medical regimen designed for him is aimed at reducing the future chances of angina attacks and increase stability. The rationale for this intervention is to encourage Harold to control his present symptoms, increase confidence and integrate his abilities in the plan of care (Amsterdam et al. 2014). As Harold is worried about his position in the family and lifestyle, his family need to be encouraged to treat h im as before so that he is reassured about his position in family and in turn reduces his anxiety levels. This is both a short and long-term goal as family need to maintain healthy relationships with Harold so that he feel secured and have fast recovery (Huffman et al. 2014). The second priority for the plan of care is impaired physical mobility as CVA affected his left side of the body and impaired mobility. The sudden onset of neurological deflects as a result of compromised blood flow affected his mobility, verbal and non-verbal response (Inglis et al. 2013). As a result, there is impaired physical mobility and affected physical movement in one or more extremities in the body. Decreased superficial reflexes, weak neuromuscular involvement, paralysis and perceptual or cognitive impairment can possibly evidence this condition. The nursing goals increase in function and strength of physical movement by the compensatory affected part and maintenance of optimal functioning in Harold and demonstration of behaviours that enable his activities resumption (Yi?iner et al. 2016). The plan of care involves assessing of extent of impairment on a scale from 0-4 because it helps to identify the deficiencies and strengths of Harold regarding recovery following the sec ond day. He should be made to change positions every 2 hours for reducing tissue injury, poor circulation and sensation. He should also be positioned in prone position depending upon his activity level because it helps to maintain his hip extension. There should also be beginning of passive (Range of Motion) ROM after admission and encouraging exercises such as squeezing, gluteal exercise, and extension of legs, fingers and rubber ball because there is minimization of muscle atrophy. This also promotes circulation and prevention of contractures along with reduction of risk of haemorrhage (de Oliveira Medeiros, de Arajo and de Arajo 2013). The nurse should assist Harold in developing sitting balance by head raising from bed and assisting him to sit on the bed. Moreover, the patient should also be supported at the lower back and knee positioning using parallel bars. The rationale for this intervention aids in enhancing proprioception, retraining of neuronal pathways and motor response . The long-term goal is to prevent pressure ulcers by positioning the patient and aligning of extremities correctly using high-top sneakers for footdrop prevention or pulsated mattresses (Evans et al. 2015). Fluid imbalance is the third priority as it is a common complication in CVD. Electrolyte and fluid imbalance can be life threatening for Harold due to rapid heart rate and tachycardia. The nursing goal involves maintaining normovolemic conditions, demonstration of lifestyle changes for avoiding dehydration progression and encouraging Harold to verbalize awareness of behaviours and causative factors for detecting correct fluid balance (Aronson et al. 2013). For the plan of care, the vital signs like heart rate and blood pressure should be monitored and documented as alteration in heart rate and decrease in volume of circulating blood can result in tachycardia and hypotension. There should also be assessment of oral mucous membranes and skin turgidity for dehydration signs as elderly skin losses elasticity and hence skin turgor assessment is required (Floras and Ponikowski 2015). There should also be monitoring of fluid status that is related to dietary intake and this is important to verify that Harold is on fluid restraint or not. There should also be monitoring of serum electrolytes, urine osmolality to report abnormal values as elevated levels of blood urea nitrogen may indicate fluid deficit. The patient should be administered daily for fluid intake and need comparison with 24-hour output and input. This is important because these measurements indicate intravascular volume. There should also be monitoring of vital signs like orthostatic and hypotension and temperature elevation because these measurements are helpful in the determination of fluid deficit from the body (Lee et al. 2015). The nurse needs to ascertain the beverage preferences of Harold and encourage high fluid intake while consuming foods because it relieves discomfort and thirst. The plan of care should also involve taking safety precautions using bedside rails, bed placed in low position and if required soft restraints should be used. This would help to prevent patient fall and injury as decre ased cerebral perfusion often results in altered thought process and created confusion (Moorhead et al. 2014). Legal and ethical considerations are present in geriatric care and in case of Harold; ethical issues are involved as he is vulnerable as compared to an average adult. Ageing is a dynamic and complex process that is intricately inseparable and interrelated psychological, physiological and sociological aspects of human life. In this case, the ethical considerations involve conflicts of interest that may arise between Harold and professional caregivers or his family members. Harolds interests may interfere with healthcare professionals and these conflicts may interfere with the actual plan of care and treatment of Harold. Therefore, in context to elderly care in the case study, confidentiality should be maintained, as substantial amount of patient information like past medical history is required from Harolds family members. The healthcare professionals owe a duty of confidentiality to the patient that personal information should not be shared with others except for medical purpose (Car lson and Idvall 2015). In this case, informed consents should be taken from Harolds family maintaining confidentiality and disclosing only with prior consent from the patients family. The legal consideration involves decision-making capacity in case of elderly care, Harold. As the thought process is altered in the patient due to CVD accident, he may or may not be competent in participating in the medical decision-making process (Sahota et al. 2013). Therefore, in this case study, it is important for the healthcare providers should focus on including the family members in the decision-making process, as Harold is unable to think clearly about the medical decisions and consequences thereafter. For providing integrated care and assure that his needs are fulfilled, a specialist multi-disciplinary team (MDT) comprising of healthcare professionals like cardiologist, cardiac rehabilitation specialist, nurses, case managers and nutrition specialists are required. This combination is helpful in providing spectrum of approaches and manages Harold individually through tailoring in meeting patients needs. Depending upon the angina episode, cardiologists attended by junior medical nurse staffs perform assessments and develop plan to manage the emergency condition of angina episode. The case manager has the responsibility to undertake the assessment, planning, monitoring and advocate Harold case, linked it with support and rehabilitation services like cardiac rehabilitation specialist functioning for the illness management and prevention of further angina episodes. Nurses play the most important role in patient care as Harold is critically ill and it is their responsibility to relieve him from acute pain and cardiac workload reduction. The nurses in collaboration with nutrition specialists execute the plan of care for Harold monitoring his vital signs, fluid and nutrition balance, administration of medicines while working with families in indentifying their risk factors and necessary lifestyle modifications (Feltner et al. 2014). The allied healthcare professional in case of Harold is speech pathologist. Due to CVD, Harold exhibited sudden weakness, numbness and paralysis that results in decreased verbal and non-verbal response. Therefore, there is need for a speech pathologist or therapists for assessing, diagnosing, treating and assisting Harold in speech, voice, language, swallowing, cognitive-communication and fluency. Speech therapist is a part of team working in collaboration with cardiologists, rehabilitation nurses and specialists and physicians in improving communication and speech with Harold (American Speech-Language-Hearing Association 2016). From the above discussion, it can be concluded that angina episode requires integrated care for the better management of the patient by a MDT. In the case study, Harold was admitted to hospital after an episode of angina and CVA and at the hospital, the MDT provided a plan of care from emergency treatment to recovery. The plan of care involves three main priorities; anxiety, impaired physical mobility and fluid imbalance. The essay discussed the plan of care and rationale for the patient for managing and stabilizing his condition. Moreover, a MDT approach is also required including allied health professional, speech therapist providing an integrated care and better recovery of Harold. Therefore, the case study analysis provided an insight into the better management and plan of care for the 83-year-old patient, Harold. References American Speech-Language-Hearing Association, 2016. Scope of practice in speech-language pathology. Amsterdam, E.A., Wenger, N.K., Brindis, R.G., Casey, D.E., Ganiats, T.G., Holmes, D.R., Jaffe, A.S., Jneid, H., Kelly, R.F., Kontos, M.C. and Levine, G.N., 2014. 2014 AHA/ACC guideline for the management of patients with nonST-elevation acute coronary syndromes: a report of the American College of Cardiology/American Heart Association Task Force on Practice Guidelines.Journal of the American College of Cardiology,64(24), pp.e139-e228. Anderson, J.L., Adams, C.D., Antman, E.M., Bridges, C.R., Califf, R.M., Casey, D.E., Chavey, W.E., Fesmire, F.M., Hochman, J.S., Levin, T.N. and Lincoff, A.M., 2013. 2012 ACCF/AHA focused update incorporated into the ACCF/AHA 2007 guidelines for the management of patients with unstable angina/nonST-elevation myocardial infarction: a report of the American College of Cardiology Foundation/American Heart Association Task Force on Practice Guidelines.Journal of the American College of Cardiology,61(23), pp.e179-e347. Aronson, D., Abassi, Z., Allon, E. and Burger, A.J., 2013. Fluid loss, venous congestion, and worsening renal function in acute decompensated heart failure.European journal of heart failure,15(6), pp.637-643. Carlson, E. and Idvall, E., 2015. Who wants to work with older people? Swedish student nurses' willingness to work in elderly careA questionnaire study.Nurse education today,35(7), pp.849-853. College of Nursing and Health Sciences,2016, CaseWorld - Harold Blake,Flinders University, South Australia, https://flo.flinders.edu.au/course/view.php?id=37845 [Accessed February 13, 2018]. de Oliveira Medeiros, H.B., de Arajo, D.S.M.S. and de Arajo, C.G.S., 2013. Age-related mobility loss is joint-specific: an analysis from 6,000 Flexitest results.Age,35(6), pp.2399-2407. Evans, N., Wingo, B., Sasso, E., Hicks, A., Gorgey, A.S. and Harness, E., 2015. Exercise recommendations and considerations for persons with spinal cord injury.Archives of physical medicine and rehabilitation,96(9), pp.1749-1750. Feltner, C., Jones, C.D., Cen, C.W., Zheng, Z.J., Sueta, C.A., Coker-Schwimmer, E.J., Arvanitis, M., Lohr, K.N., Middleton, J.C. and Jonas, D.E., 2014. Transitional care interventions to prevent readmissions for persons with heart failure: a systematic review and meta-analysis.Annals of internal medicine,160(11), pp.774-784. Floras, J.S. and Ponikowski, P., 2015. The sympathetic/parasympathetic imbalance in heart failure with reduced ejection fraction.European heart journal,36(30), pp.1974-1982. Huffman, J.C., Mastromauro, C.A., Beach, S.R., Celano, C.M., DuBois, C.M., Healy, B.C., Suarez, L., Rollman, B.L. and Januzzi, J.L., 2014. Collaborative care for depression and anxiety disorders in patients with recent cardiac events: the Management of Sadness and Anxiety in Cardiology (MOSAIC) randomized clinical trial.JAMA internal medicine,174(6), pp.927-935. Inglis, S.C., Lewsey, J.D., Lowe, G.D., Jhund, P., Gillies, M., Stewart, S., Capewell, S., MacIntyre, K. and McMurray, J.J., 2013. Angina and intermittent claudication in 7403 participants of the 2003 Scottish Health Survey: impact on general and mental health, quality of life and five-year mortality.International journal of cardiology,167(5), pp.2149-2155. Jespersen, L., Abildstrm, S.Z., Hvelplund, A. and Prescott, E., 2013. Persistent angina: highly prevalent and associated with long-term anxiety, depression, low physical functioning, and quality of life in stable angina pectoris.Clinical Research in Cardiology,102(8), pp.571-581. Lee, J., Louw, E., Niemi, M., Nelson, R., Mark, R.G., Celi, L.A., Mukamal, K.J. and Danziger, J., 2015. Association between fluid balance and survival in critically ill patients.Journal of internal medicine,277(4), pp.468-477. Moorhead, S., Johnson, M., Maas, M.L. and Swanson, E., 2014. Nursing Outcomes Classification (NOC)-E-Book: Measurement of Health Outcomes. Elsevier Health Sciences. Sahota, O., Drummond, A., Kendrick, D., Grainge, M.J., Vass, C., Sach, T., Gladman, J. and Avis, M., 2013. REFINE (REducing Falls in In-patieNt Elderly) using bed and bedside chair pressure sensors linked to radio-pagers in acute hospital care: a randomised controlled trial.Age and ageing,43(2), pp.247-253. Yi?iner, ., Tezcan, M., Tokatl?, A. and De?irmencio?lu, G., 2016. Managing the treatment of the patients with stable angina like a chess player: making moves considering the next move of atherosclerosis.Journal of geriatric cardiology: JGC,13(11), p.938.

The Difference Between Tourism Management And Event Management Tourism Essay Example Essay Example

The Difference Between Tourism Management And Event Management Tourism Essay Example Paper The Difference Between Tourism Management And Event Management Tourism Essay Introduction Development of touristry industry must accommodate to the touristry merchandises of touristry demand, development of event touristry besides needs to accommodate to mass touristry merchandises of touristry demand, while the nucleus of touristry merchandises is tourism attractive force. Tourist attractive force is a natural tourer attractive force, cultural object, and the cardinal belongings and map is attractive to tourers and stimulates people ‘s travel motives ( Margaret Deery ; A Leo Jago ; Liz Fredline, 2004 ) . The most basic map OF tourer attractive force is to pull tourers to the finish. Therefore, the intent of this study is to look for the similarities and differences between touristry direction and event direction, and the event touristry will be the focal point to associate the both. Tourism direction is trusting on originative thought, incorporating touristry resources to accomplish the optimum tantrum of resources, environment, conveyance and market, and eventuall y to accomplish the originative procedure of aims of touristry development ( Witt, S. F. , Moutinho, L. , 1996 ) . Event direction is the direction activity to accommodate all degrees and types of political and economic activities, athleticss events, the chief touristry, conferences and exhibitions, amusement, carnival and others based on the explosive growing of authorities and non-government bureaus ( Boris Gruschke, 1998 ) . It is non merely different from authorities disposal, but besides different from ordinary commercial endeavor direction across organisations. Event touristry refers to the signifier of taking erstwhile or regular festivals held as the nucleus attractive force for finish selling, or heightening the particular touristry activities ( David Getz, 2008 ) . Holiday jubilations frequently accumulated a rich local cultural content, and really strong engagement, amusement, hence, the contrivers of event activities frequently try to make an ambiance of festival or jubi lation in order to pull wider attending, more tourers, and even make a recycling of â€Å" tradition † . The Difference Between Tourism Management And Event Management Tourism Essay Body Paragraphs In my sentiment, the most of import similarity between touristry direction and event direction is event touristry, which is reflected both in touristry and event activities. Tourism Management Event Management Event Tourism Management Figure 1 Similarity between touristry direction and event direction Compared with the general types of touristry activities, event touristry has its ain distinguishable features: One is the typical endemic feature. Production of a touristry event will frequently trust on local features and cultural imposts to pull local beginning ( Julie E Otto and J. R. Brent Ritchie, 1996 ) . Originating from the festival with a typical local characteristics travel, it is easy to win the favour of the deepness of the root causes of tourers. Second is the activity concentration. Event touristry activities are concentrated in a peculiar period of clip, normally a fixed clip period, and activity is really compact agreement, which makes the tourers ‘ touristry activ ities and touristry experience with important concentration of characteristics. If the event activities are capturing, tourers by and large stay longer. Third is the widespread influence. Large graduated table of event touristry activities frequently lead to larger concerns, to pull people from all over the universe concentrated in one activity enabling coaction, experience the local ambiance of the event ( David Getz, 1997 ) . This will convey big and widespread impact to the regional touristry development and local economic, societal and cultural development. Fourth is the fullness of effects. A major event touristry activity held brings both a direct economic benefit, but besides brings indirect benefits to other facets of stealing, will advance the development in assorted facets of the host. Event touristry has these characteristics, combined with festivals by tourers with high degrees of ingestion, repeatability, a longer abode clip, etc. , characteristics, doing event touristr y as a concern of the object for the regional touristry development, increasing people attending ( Robyn Stokes, 2008 ) . Australia by virtuousness of keeping this particular gay event of â€Å" America ‘s Cup † yacht race became one of the universe ‘s most celebrated tourers ; China Qingdao through â€Å" Beer Festival † , â€Å" Ocean Day † spread out their alone â€Å" marine civilization † , successfully created the image as the features of the marine metropolis. It shows the organisation of festivals, particularly the organisation of large-scale events, frequently become the focal point of media attending. Event touristry for the metropolis provides a phase to demo their image, any one ad, any selling activities are hard to fit with the effectivity. Large graduated table of event activities We will write a custom essay sample on The Difference Between Tourism Management And Event Management Tourism Essay Example specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Difference Between Tourism Management And Event Management Tourism Essay Example specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Difference Between Tourism Management And Event Management Tourism Essay Example specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Participated in event Improved Infrastructure Community involvements Increased Media coverage Increased Travel publicities Increased Capacity Visitor Satisfaction Community Satisfaction Increased Identity Increased Visiting host people Word of oral cavity Increased Tourism image Impression of diminution over clip Figure 2 The nexus between event and touristry 4 Differences between touristry direction and event direction Using system theory, with project direction theory, it can understand the event touristry from four degrees ( John Swarbrooke, 1999 ) : the basic rules and constructs ( Tourism event is a undertaking, project direction should be implemented ) ; system development rhythm ( touristry event development life rhythm ) ; systems and processs ( utilizing specific direction techniques and processs ) ; organisational behaviour ( set up sensible organisational construction and effectual encouraging undertaking members ) . Table 1 Comparative analysis of touristry event characteristics and undertaking definition Definition of undertaking Features of touristry event 1, including a individual, definable end or stop merchandise or consequence. Tourism event is â€Å" non-routine † , is the particular event happening within a certain period. It is an identifiable undertaking, has a certain economic ends, societal ends. Major touristry festival ( Mega-event ) on touristry has immense economic and societal impact. Large-scale festival events can be regarded as sub-sub undertakings. 2, unique. Undertaking is the activity with merely one type, and can ne’er be wholly repeated. Tourism event is normally carefully planned. This nature makes touristry events different from the self-generated events and occurrences unique. It is impossible to reiterate, if failed, could non retrieve. 3, the impermanent activities. Life-cycle, one time the end to accomplish, the undertaking has ceased to be. Tourism event has a certain deadline. While some festivals held on a regular basis, but the consequence of the undertaking objectives, stakeholders and the Environment ( Internet Explorer undertaking system ) will alter, so this new festival should be regarded as new undertakings. 4, requires the usage of assorted professional and organisational accomplishments and ability. Tasks and accomplishments required besides vary with the undertaking. The procedure of the operation of tourist ry event is across a figure of direction maps units: authorities, concern, public and many industries. Tourism event ‘s success is inseparable from their extended support and coaction. 5, may be unfamiliar. Very unsure hazard factors. The complexness of the procedure organisation operation of touristry event, integrated non merely manifested in non merely the features of touristry merchandises in general, it besides has its ain features and properties. 6, there is some hazard. The failure of the undertaking may present a menace to the organisation or its ends. Tourism event has the hazard for every phase, failure of touristry festival activities could adversely impact touristry finish in reasonably long clip. 7, is to accomplish the end of a procedure to work. A undertaking to travel through several different phases ; phases of transition undertakings, manpower, organisation and resources will alter with it. Tourism event during the operation and direction may still go on. The re may be single specific undertakings that are non to the full defined in footings of undertakings ; most undertakings have in forepart of three or four characteristics. Comparative analysis from the tabular array, touristry event at least meets the before six points. It can be concluded: Tourism event is a undertaking, project direction theory is applied to the touristry event merchandises. Tourism event is present the life rhythm. The life rhythm of touristry events is it similar to the dynamic procedure of the natural life rhythm of birth, growing, adulthood, diminution and decease, which includes construct, planning, execution and operation of four phases ( I McDonnell, J Allen, W O’toole, 1999 ) . Purpose of understanding the life rhythm issues travel subdivision is really of import to director of the undertaking: on the one manus, touristry event highlights the undertaking life rhythm in undertaking direction program, reappraisal and analysis, execution procedure, the direction of each procedure systems analysis is the footing for the following stage of the operation, which requires direction system, a comprehensive apprehension of project life rhythm touristry festival, and at different times to take corresponding steps ; on the other manus, life rhythm procedure is for each undertaking aims, which requires the undertaking director should be â€Å" on the festival ‘s apprehension of the undertaking life rhythm † and the undertaking aims to unite effectual â€Å" direction by aims † ( David Getz, 1997 ) . Therefore, the directors to react flexibly to the altering environment demand to hold a â€Å" life rhythm direction † civilization, in order to guarantee the smooth operation of the events. 5 Decision As a undertaking, the touristry event should be analyzed with a systematic attack. Management of touristry event, in the face of complex elements in the events undertaking system, directors must first transport out systematic analysis of each component. Tourism event undertaking system is an unfastened system, undertaking directors must from the system degree, organisational degree and proficient degree to measure the system, senior directors will necessitate more from the system degree to analyse the system. To understand the chief system of belongings undertakings of touristry events, peculiarly in the development of touristry event is the of import position in the major touristry events and immense undertakings. Event touristry as the span to associate touristry and event activities, in the touristry development assumes more and more of import maps and function. Although it shows the similarities and differences between touristry direction and event direction, for the issues of th e operation thought of touristry event, development scheme and effects, we should pay more concerns. Word count: 1,529

The importance of water as a b essays

The importance of water as a b essays Water is the most available compound on earth and is essential to life itself, without water, Earth would not exist. Water is a major component of cells, typically forming between 70 and 95% of the mass of the cell. This means that we are made approximately 80% water by mass, with some soft bodied creature, such as the jellyfish, are made of up to 96% of water. Water is the up-most important compound covering 75% of Earth, where it provides an environment for organisms to live in. Water itself is a simple molecule made up of 2 hydrogen atoms and one oxygen atom, H2O. The hydrogen and oxygen atoms are bonded covalently via a shared pair of electrons. Thus there are 4 pairs of electrons surrounding the oxygen atom, two pairs involved in covalent bonds with hydrogen, and unshared pairs on the opposite side of the oxygen atom. Oxygen is an electronegative atom compared with hydrogen. Covalent bonds are formed by sharing electrons in the outer shelves of the quantum shells, however in the case of water the large number of protons in the oxygen nucleus have a stronger attraction for these shared electrons than the comparatively tiny hydrogen nuclei. As a result pulling the electrons slightly closer to the oxygen atom giving it a partial negative charge (ƒÔ-) due to these unshared electrons, and partial positive charges (ƒÔ+) to the hydrogen atoms. This shows that water is a  ¡polar ¡ molecule, meaning that there is an uneven distribution of elec tron density. An electrostatic attraction between the partial positive charges of the hydrogen atoms and the slight negative charge of the oxygen results in the formation of a weak hydrogen bond as shown in the above illustration. Water is an unusual yet important molecule, mostly due to its hydrogen bonds; its properties allow it to react as a solvent, a reactant, as a molecule with cohesive properties, as an environment and as a temperature stabiliser! Water can separate covalently bon...

A Brief History of Heineken – Company Analysis

A Brief History of Heineken Company Analysis Heineken is one of the global leading brewers. The company is headquartered in Amsterdam, the Netherlands, and spreads its business all over the world. In this report, we have taken a deep look into the Heineken Company. We will generally display the company portfolio, and then followed by the company’s past 5 years performance. Afterwards, the report will focus on Heineken’s international marketing activities with detailed explanations of its international marketing strategies. Ultimately, the report will extend to discuss miscellaneous topics of Heineken Company, and ends up with an exhaustive conclusion. Introduction Heineken is one of the world’s biggest brewers and is committed to remaining strong and independent. The brand is named after the founder’s name – Heineken -can be found all around the world. Heineken has become one of the most valuable international premium beer brand since last century and it is still growing stronger. Heineken is also one of the experts of beer brewing and has built quite a number of specialty beers around the globe. In addition to the Heineken brand, there are more than 170 specialty beers which meet a variety of consumers’ needs from every corner of the world. The famous brands include AmstelÂÂ ®, Europe’s third-largest selling beer, CruzcampoÂÂ ®, TigerÂÂ ®, ZywiecÂÂ ®, Birra MorettiÂÂ ®, OchotaÂÂ ®, Murphy’sÂÂ ® and StarÂÂ ®. Heineken has wide international presence through a global network of distributors and breweries. Heineken owns and manages one of the world’s leading portfolios of beer brands and is one of the world’s leading brewers in terms of sales volume and profitability. History The Heineken story began more than 140 years ago in 1864 when Gerard Adriaan Heineken acquired a small brewery in the heart of Amsterdam. Since then, four generations of the Heineken family have expanded the Heineken brand and the Company throughout Europe and the rest of the world. Employees In 2007, the average number of employees employed was 54,004 170 brands Heineken’s leading brand portfolio includes more than 170 international premium, regional, local and specialty beers. Our principal brands are HeinekenÂÂ ® and AmstelÂÂ ®. We continually seek to reinforce our brands through innovations in production, marketing and packaging. 139.2 million hl The Heineken brand is available in almost every country on the planet. We own more than 119 breweries in more than 65 countries brewing a Group beer volume of 139.2 million hectolitres. Segments Heineken applies typical Global Area Structure to their organizational strategy. Global area structure is an organizational arrangement in which primary operational responsibility is delegated to area managers, each of whom is responsible for a specific geographic region. (International Business, 5th edition, Rugman & Collinson). Heineken distinguish es the following geographical segments: Western Europe Central and Eastern Europe The Americas Africa and the Middle East Asia Pacific Head Office/eliminations. Segment information is presented only in respect of geographical segments consistent with Heineken’s management and internal reporting structure. Heineken runs its business in five regions, which is in charge of regional presidents. Regional subsidiaries, which remain high responsiveness to the group departments,are responsible for management, risk assessment and operation efficiency. The distribution models of Heineken’s is of a big variety. Goods are delivered in multiple ways in every country, depending on the countries’ conditions, usually direct to the wholesalers or via third parties. Hence, distributions diverse. The various distribution models are taken in charge by regional subsidiaries as well. In such a circumstance, no secondary segment information is in hand.

MGMT402 U4 IP Labor Laws Research Paper Example | Topics and Well Written Essays - 1000 words

MGMT402 U4 IP Labor Laws - Research Paper Example This was a law formulated and passed in 1926 but later amended in 1936 that provides a legal framework for resolution of disputes through conflict resolution, mediation and bargaining instead of striking for the workers of railway and airlines. It also further extends to issues such as representation of employees and administration of contracts in places where the employees have representation by labor union (Twomey, 2012). The act has definitely improved the losses the railway and airlines organizations incur when the workers go on strike in protesting their work conditions or any other aspect of the work ethics and organizational culture. The mediation curbs the strike and ensures workers continue with their normal duties as negotiations and mediation continues. The relationship between the union and management has improved because of the National Mediation Board that is part of the labor law and which tries to maintain civility between the two parties for the sake of the workers. In short, the union puts its demands and the management retaliates by negotiating the terms and finally coming up with an agreement but in the end the workers benefit. This was an act passed in 1932 that ensured removal of legal barriers against the trade unions. The act other than barring the federal courts from issuing injunctions on unions following labor disputes, it also ensured that employers did not interfere with the rights of their workers to join trade unions. Prior to the act being enforced, employees upon employment were forced to sign contracts (yellow-dog contracts) that prohibited them from joining labor unions but this was prohibited by the courts (Cihon and Castagnera, 2013). The relationship between the union and management was sour as the management saw the union as an obstacle while the union viewed the management as out to

International students could not work in the US Essay - 1

International students could not work in the US - Essay Example In-campus and off-campus job offerings for international students are limited and not that profitable so that a person can meet his/her personal and educational needs easily. Most employees prefer to offer jobs to the citizens of the United States because that appears for them to be beneficial not only for their companies but also for the economy of the country. For companies, recruitment of local people is beneficial because they are able to adjust in their organizational cultures more quickly as compared to foreign students. They understand the norms and values of the US companies because of which the employee training costs of the companies go down. For the economy of the United States, offering jobs to local citizens is beneficial because it reduces the unemployment rate, thus improves the overall economy. The problem statement for this paper is that, ‘in-campus job offerings for international students are not much profitable because of which they have to search for jobs outside the campuses. There exist many challenges for international students both within and outside the campus for international students that need to be

The Sonyericsson Alliance Essay Example for Free

The Sonyericsson Alliance Essay In 2001, the mobile phone terminal market world was shaken by the announcement of the agreement between two  « giants  » of their respective worlds. On one side the telecommunication reference Ericsson, on the other the entertainment and communications company Sony. As the result of the strategic alliance, an agreement focused on their respective mobile phone terminals businesses bringing to life a new joint venture aiming to gain consistent market shares during the next five years of operations. In this analysis I will start from an introduction of the respective companies, a short overview of their market positioning and a brief historical overview of the birth of their joint venture. Further on I will use the tools taken from (Jolly, 2001) to analyze the conditions and strategic management (steering) of this alliance. 1. Introduction 1.1 About the partners Ericsson : Ericsson, a Swedish based company, is the world-leading supplier in telecommunications systems with the largest customer base, including the worlds top 10 operators. The company provides total solutions covering the whole range, from systems and applications to mobile phones and other communications tools. Ericsson has been active worldwide for over 1 century and today operates in more than 140 countries, with 95,000 employees based in 24 countries. Annual investments in technical development average 15 percent of sales. These investments contribute to Ericssons leadership in mobile infrastructure and mobile Internet, with nearly twice the size of the closest competitor. Four out of every 10 mobile calls are handled by Ericsson equipment. Ericsson has a strong focus on RD and has filed 1,300 patent applications filed during 2000. Ericsson has set several standards to the mobile communication market, like CDMA2000, WCDMA or Bluetooth technology (see Appendix 1). Ericsson is thus the world leader in broadband technology.2/2 Ericsson supplies operators and service providers around the world with  end-to-end solutions in mobile and broadband Internet. Ericsson supplies solutions for all existing mobile systems, including future 3G mobile systems, as well as broadband multi-service networks and broadband access. The solutions include network infrastructure, access equipment and terminals, application enablers and global services to support both business and private communications. (For details see : www.ericsson.com) Ericsson achieved Net sales of 31 bUSD in 2001, but achieved a negative Net Income of -2.8 bUSD. (Financial Report 2001, Ericsson) Sony Founded in 1946 as Tokyo Tsushin Kenkyujo (Tokyo Telecommunications Laboratory) by Mr. Ibuka , Sony has become the world-leading manufacturer of audio, video, games, communications and information technology products for personal and professional market. Sony has set several standards to the consumer electronics market and driven technology development (see Table 1).

nine commentaries on the communist party :: essays research papers

0. Introduction More than a decade after the fall of the former Soviet Union and Eastern European communist regimes, the international communist movement has been spurned worldwide. The demise of the Chinese Communist Party is only a matter of time. 1. On What the Communist Party Is This article concerns the impact on the civilization of China of the communist movement and the Communist Party. Looking at the history of China’s last 160 years, nearly one hundred million people have died unnatural deaths and almost all of the traditional Chinese culture and civilization have been destroyed. What have been the consequences, whether the CCP was chosen by the Chinese or it was imposed on China from the outside? 2. On the Beginnings of the Chinese Communist Party Why did the Communist Party emerge, grow and eventually seize power in contemporary China? Did the Chinese people choose the Communist Party? Or, did the Communist Party gang up and force Chinese people to accept it? The CCP has set itself above all, conquering all in its path, thereby bringing endless catastrophe to China. 3. On the Tyranny of the Chinese Communist Party Today the Chinese Communist Party (CCP)’s violence and abuses are even more severe than those of the tyrannical Qin Dynasty. The CCP’s philosophy is one of â€Å"struggle,† and the CCP’s rule has been built upon a series of â€Å"class struggles,† â€Å"path struggles,† and â€Å"ideological struggles,† both in China and toward other nations. 4. On How the Communist Party Is an Anti-Universe Force In the last hundred years, the sudden invasion by the communist specter has created a force against nature and humanity, causing limitless agony and tragedy. It has also pushed civilization to the brink of destruction. It has become an extremely malevolent force against the universe. 5. On the Collusion of Jiang Zemin with the CCP to Persecute Falun Gong Why is Falun Gong, which upholds the principles of â€Å"Truthfulness, Compassion and Tolerance† and has been promulgated in over 60 countries worldwide, being persecuted only in China, not anywhere else in the world? In this persecution, what is the relationship between Jiang Zemin and the CCP? 6. On How the Chinese Communist Party Destroyed Traditional Culture The CCP has devoted the nation’s resources to destroying China’s rich traditional culture. The CCP’s destruction of Chinese culture has been planned, well organized, and systematic, made possible by the state’s use of violence. Since its establishment, the CCP has never stopped â€Å"revolutionizing† Chinese culture in the attempt to completely destroy its spirit.

How to Meet Customer Needs Essay

A marketing campaign should have the goal of meeting customer needs in mind. There are certain things you can do to make sure you meet your customer needs, and those are explained below: First and foremost offer good customer service. The customer is not always right, but they should always be respected and valued. So, make sure that your customers know they are important to you, and that you want to meet their needs. If they know this, they will be more forgiving, and they will be more willing to stay loyal to you and help you meet their needs by informing you of what those needs are. Another great way to meet customer needs is to find out exactly what it is that your customers expect from you, and how they want their needs met. You can do this by issuing customer surveys. Have customers do a small three question survey with room for comment as they check out, or by mail, etc. you can attach some sort of incentive to it. This will give you a clear idea of what your customers want, and what areas you could improve on. Surveys are a marketing campaign of sorts, they get your name out there, and they help people know you care. Another way to meet customer needs through your marketing campaign is to make sure your customers are aware of how you will deal with their complaints. Mention your methods of dealing with complaints in the campaign. For example, say â€Å"If you are not satisfied you get 100% of your money back.† This is a marketing campaign that has proven very effective because people do not feel risk, and thus are more open to purchasing something. Another great marketing campaign that can help you to meet customer needs is through offering repeat business cards. These are like punch cards where they get incentive for coming in, buy however many, get however many free. This helps you identify repeat customers at the check out, and gives your employees a chance to ask them if there is any sort of changes they would like to see made to your level of service, etc. It also gives customers the feeling of being appreciated, and they get a reward for being loyal, which makes them happy as well. Last but not least, as part of your marketing campaign, you can meet customer needs through allowing for and providing opportunity for comments to be made. Include a toll free phone number that can be called with questions. Provide a comment card in the bag you put their item in after purchase, etc. Marketing is not all about getting your name out there. One big part of marketing is meeting customer  need. This can be taking the product to them, instead of having them come to you. It can mean offering incentives with multiple purchases. It can mean giving the customer the right and enough information to find you and your business. To find out what your customer’s needs are, ask them, and then put your marketing team’s heads together to come up with a way to meet those needs through your marketing campaign. You will want to build strong products, and inform your customers through marketing of any improvements you make. You will also want to allow them to make suggestions for improvement, and thank them for any comments they do make. After all, your customers are who keep you in business, so make part of your marketing campaign be listening to their suggestions, and acting on valuable ones.

“Hiroshima” by John Hersey Essay

The human mind cannot comprehend the split-second deaths of 100 000 people when the atomic bomb hit the people of Japan in August, 1945. However this event, which has changed the world forever, can be relived through the lives of six survivors in John Hersey’s Hiroshima. Expository texts such as the aforementioned often present powerful social issues which challenge not only the reader from the contemporary Western culture but also the reader from the 1946 American society. Hersey employs various techniques, including point of view, tone, emotive and descriptive language to position readers to respond to changing priorities, Japan’s reaction to the crisis and moral and ethical issues. Up until Hersey’s account of the Hiroshima bombing, texts that were presented to readers were fabricated propaganda and contained the preconception that dropping the bomb was not ethically wrong. This influenced readers in that context to feel as if the Americans had taken the right action to end the war. However, Hersey writes Hiroshima in the point-of-view of six †hibakusha’s†, focussing entirely on their stories of endurance and hope throughout the atomic blast. As he writes in such a journalistic style and detaches any feelings or opinions he may have about the event, he forces readers to draw their own conclusions from the facts and question the morality of the Americans and their president. Quoted from Rhodes, the making of the Atomic Bomb from a scientist who took part in assembling the bomb, â€Å"†¦I still remember the feeling of unease, even nausea, when I saw many of my friends rushing to celebrate. Of course we were exalted by the success o f our work, but it seemed rather ghoulish to celebrate the sudden death of a hundred thousand people, even if they were â€Å"enemies†Ã¢â‚¬Ëœ. Hersey portrays the six characters not as enemies, but as normal people, with real values and attitudes which elicits resentment towards the Americans and encourages readers to sympathise with the Japanese characters. To reconstruct the effect of the blast and its dismal consequences on Japan’s population, Hersey selects a variety of characters such as a widow, a priest and a surgeon to resemble the microcosm of Japanese society. Not once does Hersey question or agree with the decision to drop the bomb nor does he sympathise with the Japanese victims but by emphasising the survival instead of the suffering he prevents his book from becoming anti-American, therefore  broadening his target audience. The only way â€Å"Hiroshima† would be read by the â€Å"New York Time’s† loyal readers was for Hersey to write in this unemotional tone, for example â€Å"†¦they had not had the strength to move; they must have drowned.† This is a style which is se en today as a clever way to escape extreme controversy. Of course it is inhumane to kill thousands of innocent people without warning and â€Å"The eyebrows of some were burned off and skin hung from their faces and hands. Often, because of pain, they held their hands up as if carrying something in both hands.† The descriptive language throughout the novel proves the abovementioned point to the reader. Still, you have to consider the context before making judgement on the decision to drop the bomb. Truman may have been concerned for his countries welfare but there were many other alternatives. Surely readers can see that now, but Hersey’s use of language techniques in his recount of Hiroshima was taking the American readers one step closer to realising the truth; that Truman’s resolution to drop the bomb â€Å"†¦in order to shorten the agony of war [and] in order to save the lives of thousands of young Americans† [Public Papers of the President, Truman, 1945] not only ended the war but inflicted suffering and death to thousands of innocent people. Very few of Hersey’s characters have close family ties, further emphasising the way Japan comes together as a community in the time of this crisis. Unscathed are aiding the wounded on the riverbank, providing water, food, and comfort as though they were family. Readers are positioned to accept the character’s attempts to help the people that are only strangers to them. However even though these six characters help one another to try to rebuild their lives, each suffers on their own. â€Å"The hurt ones were quiet, no one wept, much less screamed in pain, no one complained†¦not even the children cried.† After the explosion the lack of dialogue creates an eerie, almost silent atmosphere to portray the peaceful and humble characteristics of the Japanese people. The characters have an admirable patience and endurance shown in the face of adversity. When father Kleinsorge offers water to the wounded, â€Å"almost blotted out by flash burns, they [take] their share and bowed to him in thanks.† No one shouts out in rage or promises revenge towards their opposing country. The techniques Hersey has employed in this text positions the reader to accept the Japanese culture and realise that  even though thousands of lives were lost, the attack on Hiroshima brought the community together and shaped it into the country it is today. On the morning of the attack, the citizens of Japan were living like ordinary people, with priorities and values which would be similar to those we have in our contemporary Western society. However they were completely unaware that their priorities would change dramatically when the bomb was dropped, destroying their lives and tearing apart their families. The detail selected encourages readers to experience the severe shock that is instilled into the characters as they come to terms with their new situation. â€Å"Things don’t matter anymore. Yesterday my shoes were my most important possessions. Today I don’t care. One pair is enough.† This symbolises the preciousness of life and the insignificance of material possessions. The suffering of thousands of people and their wounds and burns are described repeatedly and the injured and dying are so numerous that the doctors no longer help the badly injured because they are not going to survive. Dr Sasaki is faced with the decision to leave the severely wounded and readers are positioned to sympathise for him as making this decision in the devastating circumstances would be almost impossible. He feels that they will â€Å"die feeling cheated† if he tells the victims he will return to help, only leaving them to die. Combined with the point of view of each character, readers are encouraged to respond to the bombing with feelings of anger and empathy towards the six survivors and the way it has affected their priorities and their future. Hersey’s bleak yet graphic account of the Hiroshima bombing is a novel which can be read for generations and still capture the horror of war and the endurance of the Japanese people. Hiroshima encourages readers of today’s western society as well as the readers in 1946 to respond to the text with feelings of sympathy, anger and remorse. Hersey employs techniques such as selection of detail, language, tone and point of view to encourage readers to be challenged by the powerful social values; changing priorities, Japan’s reaction to the crisis and moral and ethical issues which are embedded in the text. Overall Hersey exposes the true side of war to the readers; the side which is not glorified but elicits extreme loss of life and untold suffering.

How to Query Editors with Magazine Article Ideas

How to Query Editors with Magazine Article Ideas Any trip to the local Books-a-Million or Barnes and Noble will prove just how many magazines there are in circulation. Add to this the increasing number of free publications that are regional-based and youll see the number of opportunities there are available for freelance writers to get their name out there and start building a portfolio of published work. Many of these magazines work with a small, full-time staff of copyeditors and interns, while hiring writers on a freelance basis; and most are willing to pay anywhere from $75 to $150 for a feature-length article.If you have begun the process of querying magazine editors with article ideas, one of the best ways to do so is to query with an article that you have already written and that hasnt been published elsewhere. This article should be the epitome of the type of article that the magazines readership would be interested in reading and should reflect your best work as a journalist or commentator in order to get your foot in the door of working on a consistent basis with that particular magazine.So whats the perfect article for a first-time query?A first-time query to a magazine for which you would like to write should reflect the style and topic that the readers of that magazine have come to expect. Of course, the only way to know this is to pick up a copy of that particular magazine over the span of a few months and see what type of feature articles are typically run by the editor. This is the best way to know what type of writing attracts the attention of the editor and what the readers of that particular publication expect.Lets say, for example, that you are interested in travel writing and are querying a regional travel magazine that focuses on travel in the Deep South portion of the United States. You look through the magazine for several months and find that the feature articles are generally about specific places in the South that are prime tourist destinations, such as Charleston, West Virginia and Atlanta, Georgia. Knowing that the magazine doesnt want to repeat features it has already published, and using the information you have gleaned from reading the articles from the past several months, you decide to write an article about historical music destinations within the Deep South, particularly Memphis, Tennessee (The home of the Blues and Rock-n-Roll) and Nashville, Tennessee (The home of Country Music).Once you decide on this topic, its best to look back through the past year of issues to see if the magazine has featured another article based on the same idea. Its usually easy to do this- especially if the magazine has online issues or archives. If you find that the topic is indeed one that hasnt been written about lately in that particular publication, but still a topic that would be of obvious interest to the magazines readership, then consider it a green light to start researching and writing about that particular topic.But will I be working for free?This is a question that plagues many freelancers, especially when they are first getting started. If you spend all that time researching a magazines readership and past publications, in addition to the time spent researching and writing about the topic- what if the editor still turns it down?This is a very real concern and a situation that you should expect to happen more than once or twice. However, there are two ways to look at this to avoid seeing it as a problem, per se. First, you should realize that this effort on the front end is a way of showing your ability to this particular editor and will not be the typical way of conducting business with him or her in the future if your article is published. Most editors will continue to send assignments to freelance writers with whom they have worked with in the past, after the proverbial ice is broken with that first publishing effort.Second, keep in mind that even if this particular magazine or editor chooses not to publish your article after it is fin ished, there are plenty of other magazines out there that connect with readers looking for information about your topic. You now have a fully written and polished piece that is available to any editor who likes it, so all you have to do is locate other publications that might be competitors with the one you initially contacted and query those editors with the same article. Eventually, if your article is well-written, an editor will pick it up- and thats one more magazine for which youve managed to get your foot in the door as an established freelance writer.An editor likes my work- now what?Once you come across an editor that likes your style of writing and topic choice, when the article runs and everything is said and done, send a quick email to let him or her know how much you appreciate the opportunity. Within this email, be sure to state that you are available for any freelance writing assignments that he or she might have in the future and that you would appreciate it if the ma gazine would keep you in mind for future work. The likelihood is high that the editor will contact you again in the near future to give you an assignment, particularly if the magazine uses freelancers often.

Understanding the Oppression of Women Research Paper

Understanding the Oppression of Women - Research Paper Example Understanding the Oppression of Women The situation of women in American society has progressed multi folds and is an ongoing process.Oppression of women is a topic that is talked about with passion by feminists but when we look at the history of oppression to women, we realize that it is quite a recent event. The woman was actually held in very high esteem as the mother of the clan and one who is responsible for building the clan. It is interesting to note that because of this quality, women were valued and considered too valuable to part with. Men leave their birth clans and get adopted by the clan of the women they choose to be with. This is quite complete contrast to modern society where it is the woman who leaves her family and takes on the man’s name. It is therefore arguable that the inequality came with the development of civilization, the growth of society, economic development and the onset of class distinctions in society. The superiority of man over woman came about around the fifteenth century as marr iage laws set in English society. The concept of one woman for one man resulted eventually in women becoming enslaved and segregated according to their childbearing abilities. The freedom to choose and father children out of wedlock was a prestige that was only given to the upper class. There was also a very distinct trend with regards to labour emerging from competition and extreme growth and demand for the economy. Until them women and men had enjoyed equal division of labour, apart from household chores, as the main source of income was agriculture. Their work places were not too far away or separated from their homes so women could take care of their children and household duties while contributing in the fields. However as the demand for industrial labour grew, women were relegated to low paying mundane tasks. Early in the century, the vast class segregation also brought in a different trend. Men were beginning to be seen as the breadwinners of the family and the one to support the household. The woman was regarded as valuable in her role in the house and her worth was based on the labour she could put in or the riches she brought with her as in the case of the richer class. This tradition continued till the nineteenth century. Women became housewives predominantly. This continuing trend of inequality between men and women in the work force took menacing proportions and women began to be oppressed more and more and lost their rightful place in society. Ancient Asian and African traditions still continue with patriarchal society trends and treat women as slaves and oppress them in marriage and in their own family. We hear about cases of sexual and emotional abuse by men to prove their dominion. Oppression to Women in the United States of America The United States of America, although considered a forward thinking western society has a history of oppression to women that still continues in its own subtle way. When we talk about this topic from Americaâ€⠄¢s perspective however we have to consider the history as seen in the various ethnic groups in the US. We will consider the two main ethnic groups and look at oppression based on them. We classify it as 1. Oppression of African American women 2. Oppression of white women Oppression of African American women The slave trade came to America in the early 1800s and brought many Africans along with it. They were treated as sex-slaves and bore many children out of wedlock to their white masters. They had little no place in society and continued subjugated lives. African women were employed to work in the fields and also as domestic help, which included taking care of the children of their white maste

The analysis of the artwork Essay Example | Topics and Well Written Essays - 2500 words

The analysis of the artwork - Essay Example As evident in coronation artwork, the painting embraced heroic morality and nature. It also embraced the classics, the ancient apostle of reason, and the simplicity and calm grandeur of the highly-ranked in the society. Having been victorious in his campaigns in Italy and Egypt, Napolean won military prestige and became the first Consul following the Brumaire Coup D’etat. Although the artwork shows Empress Josephine being coronated by Napoleon, it was Napoleon who had first coronated himself on December 2, 1804 at Notre-Dame Cathedral. Napoleon had been consecrated by a Pope just as his predecessors Charlemagne a thousand years before. This was a great way of securing his authority in the French Catholic and Monarchic tradition. Nonetheless, the ceremony of the crowning of Napoleon distanced itself from the church through facing the high altar only for Napoleon to crown himself and facing the congregation. After the self-coronation, Napoleon crowned the Empress to demonstrate that he was more distinguished, less authoritative, and more of a â€Å"French Caballero†. The dimensions of the painting of the coronation of the Empress is 621 Ãâ€" 979 cm (244.5 Ãâ€" 385.4 in), and uses the oil on canvas medium. This paper contextualizes the artwork by David from the political, economic, religious, gender, technology, regional, religious, ethnic, and generational perspectives. Traditionally, Coronation ceremonies were painted and David borrowed heavily from previous coronation painting. The best example was the Coronation of Marie De Medici by Reuben. Having witnessed the Coronation of Emperor Napoleon first-hand, David, inspired by Reuben, borrowed the layout of his painting and had participants pose. Like in previous coronation paintings, the artwork highlights the protagonists in the centre and illuminated with a beam of light. Emperor Napoleon is, however, keen to observe the tradition of holding the ceremony in

Relationship among Economic Growth, Inflation and Stock Market Dissertation

Relationship among Economic Growth, Inflation and Stock Market Return-----Empirical analysis on UK - Dissertation Example The information aids in investment and capital budgeting decisions. The stock returns significantly interact with other economic determinants or macroeconomic variables. Major determinants include interest rates, inflation, and the country’s GDP. According to Franc and Young: â€Å"A positive relationship between stock prices and exchange rates with direction of causation running from exchange rates to stock prices can be explained as follows: a domestic currency depreciation makes local firms more competitive, leading to an increase in their exports† (Franck and Young, 1972). The macroeconomic environment is in a constant state of change. Inflation and economic growth are the two key elements that influence contemporary macroeconomic performance. Variables which served as tremendous indicators or assessment tools yesterday can mean nothing today. So many factors die and are born, economists must first commit to keep up with changes of the times. The market capitalizati on provides a current outlook of where the agency is financially in the market. â€Å"Market capitalization is calculated by multiplying a company's shares outstanding by the current market price of one share. The investment community uses this figure to determine a company's size, as opposed to sales or total asset figures† (Value Click, 2013). Macroeconomic potential outputs cannot consider unforeseen determinants including the environment or supply and demand. However, the variables serve as an outline at best, comparing the actual from the potential. Multiple regression uses independent variables to calculate values for one variable. The interpretations of the data serve four major purposes (Thomas, 2006): recognize the components of a changing landscape, expose the needs imposed by the change, and empower to adapt to the changes in the market. A regression analysis of market rates with determinants as the variables measure the impact of the determinants on the UK exchang e rates over time. Stock market return rates over time are a reflection of the mentality of the government, investors and the commonwealth of a country. Any indicators, variables or determinants of exchange rate movements can be linked to at least one, if not all three of these groups. Exchange rate volatility is expensive because fluctuations suggest instability. It suggests impending inflation or a rise in interest rates. Whether either of the events will actually happen does not matter. Just thinking they will is sufficient to stop investors from investing and consumers to stop spending. Inflation, interest rates and the financial health of a country are the output of the thinking processes of its people. These three determinants, with a focus on the stock market of the United Kingdom (UK), will be the focus of this study. Price stability also has a prominent effect on economic growth, thus influencing exchange rates. Economists generally accept that there is a positive relations hip between the stock market and economic growth. Therefore, the discussion on the relationship of the stock market return, economic growth and inflation is of high significance both for practice and development. Many economists have used basic economic theories, and conducted empirical study on their relationships. For the purposes of this study, the stock market data from the United Kingdom

Kant's Miscarriage of All Philosophical Trials in Theodicy Essay

Kant's Miscarriage of All Philosophical Trials in Theodicy - Essay Example This paper presents a critique of the Miscarriage of All Philosophical Trials in Theodicy. In his essay, Kant starts by stating that the occurrence of sin on earth disrupts three main attributes of an almighty God.   Kent questions all efforts to think against the question of evil in the essay. In this essay he looks at the holiness of God, secondly, he looks at God’s goodness as a ruler, and God as a judge. These are the major questions in this essay. In the essay, he argued that great intelligence could not be comprehended by an individual’s thought because he perceives it to be higher (Firestone and Palmquist, 2006). According to him, he was right because an individual cannot comprehend supersensible objects within the environment (Firestone and Palmquist, 2006).   From the essay, this cannot be said to be a justification. Therefore, individuals cannot justify God, and they need to understand that thought cannot give accurate responses to God’s justifications.In the essay, there is nothing as counter-purposiveness, which are individual laws that violet human rights. An individual cannot stand for the truth he or she says. However, an individual must always stand for the truth of God’s holiness. It’s this holiness that guides an individual’s consciousness.      In his essay, Kant claims that a human being is only good so long as he or she stays away from sins and deception, or any form of individual deception. He used this thought following individual consciences, because when one behaves without sin he, or she is a good individual. This is challenging because it does not answer the question of holiness. Kant only talks about an individual tendency to deception, and not an individual’s pure reason.  

Design Strategy of Obamas Campaign

Design Strategy of Obamas Campaign Introduction To what extent did the design strategy of Obamas campaign contribute to his mass popularity and victory in 2008 followed by a radial shift in public opinion by the end of 2010? Research methods Interview the creative director of the campaign to gain a concise overview of what was required of the design team. Find out any specific communication strategies that might have been imposed on them and explore the reasons behind their design choices (colors, fonts, use of imagery, layouts etc). Investigate if any strategic marketing techniques were used to promote Obama the same way a mass consumption product would be sold. Research all journals, dissertations and articles relating to the topic of political campaign strategies, design strategies, and communication techniques. Search news articles for pundit reviews and opinions of campaign success and current backlash. Conduct a thorough analysis of the Designing Obama book that contains the entire design strategy used by Scott Thomas. Limitations of study Due to the fact that this is a very recent event the amount of detailed and concise publications based on the topic are scarce. The bulk of the research will have to rely on Internet sources of news articles, pundit blogs and a search for relevant dissertations published by the academic community. Organization of the dissertation To what extent did the design strategy of Obamas campaign contribute to his mass popularity and victory in 2008 followed by a radial shift in public opinion by the end of 2010? Answered via the following arguments: Social landscape of America conducive to political advertising Cult of personality formation via harnessing of mass media Misleading and subliminal influence of design Expectations of the public too high from ambiguous and contradictory communication Main Body Setting the scene America in 2008 was not the beacon of hope it had once been. There was rising unemployment and a financial crisis that had brought the countrys economy crashing down. Poverty was increasing rapidly and people were loosing homes due to foreclosures. The country was massively unhappy that America was still participating in the Afghanistan conflict and to top it all, there had been 8 years under the Bush administration that had seen its lowest approval ratings of all time (below 40%). Running parallel to this was an America that had become so utterly saturated by marketing that this was one of the only facets of communication people would respond to (research to prove this?). Describe the average american experience? (how often they see ads, how well they respond). The huge obsession with celebrity culture in combination with the growing global social networks had made it too easy to give rise to a cult of personality. America was begging for change at this point, which left them susceptible to intelligent marketing and design strategies. It was against this backdrop that in the run up to the 2008 Presidential Election support and enthusiasm for Obama was increasing at a dramatic rate culminating in a frenzy by the time of his victory and inauguration in January 2009. Building trust through consistent design From the very beginning of the campaign the design team knew they would have to subdue the public perception of Obamas inexperience via his visual presentation. The strategy used was to implement the timelesshes already president feel (vimeo) into his brand image. The use of consistency was vital as one thing that design can solve with consistency is [to] establisha sense of balanceit can also reallygive the visual impression that hes incredibly experienced. (vimeo). fig1. Expert use of consistency in the visual communication makes Obama seem organized, experienced and competent. Thomas (2010, p. 78) Because of their evocative power, design and branding elements can create a stable bond between voters and the candidatewe wanted to elicit the feeling that he was a familiar figure whose attributes and values they could relate to and trust. Talk about logo, consistent branding, Thomas (2010) You can use good design and to a certain degree it blurs the lines a bit. Another strategy to distract from Obamas inexperience was to emphasize how historic the campaign was. Rather than simply stating this in the communication the entire aesthetic was designed around old archival materials. We wanted to pull from imagery of the past to communicate the historic nature of the campaign (vimeo). fig2. Certain information was designed using real historical documents found in local archives for an authentic vintage feel. This strategy not only highlighted the importance of the campaign but also using imagery that resembled historical documents, like the original declaration of independence, elicited a sense of patriotism and American sentiment, which could have a strong subliminal effect. Obamas cult of personality A cult of personality arises when an individual uses mass media, propaganda, or other methods, to create an idealized and heroic public image (Wikipedia, 2008). By the end of Obamas campaign it was clear that this was beginning to become reality. Imagery of Obama appeared in galleries, on billboards and around the city as street art or graffiti, the vast majority of it in full support of him. In addition there were huge varieties of Obama merchandise being sold by independent street vendors all over the country. Social networks were buzzing with his name, independent bloggers were watching his every move and grassroots events, using the same Obama visual design for flyers and posters, were happening on a daily basis. Even though the visual tapestry of Obama that had been weaved across the country was a collaborative effort from hundreds of individual contributors outside the reach of brand control, it still maintained high levels of visual consistency. This was due to the highly effi cient and transparent branding principles that required only the use of the Obama logo and typeface to make any visual production appear part of the overall marketing strategy. To a rock solid and seasoned democratic or republican supporter the choice of political candidate would still have been easy. But for a younger or less convicted voter with no solid viewpoint (research suggests there are more and more of these people) they could be susceptible to communication based on persuasion in which voters, lacking enduring political convictions, are induced to support a particular candidate or party at election time. (Swanson, 2004). This would be particularly effective given the cult of personality bestowed upon Obama by the media coverage of him and from his rock star status fuelled by regular endorsements from celebrities and musicians. fig3. Obama featured in a music video by the black eyed peas that turned his slogan into an anthem It is possible that due to this Obama frenzy it had become fashionable to be an Obama supporter and the thought of not voting for a candidate that was fresh, young, creative, energetic, and whose very ideals were adorning the city, seemed worthy of ridicule. Cause youll be real embarrassed if he won and you wasnt down with it. (Chris Rock) Leverage of technology to increase reach Vote for Obama making the voting process easy should in practice enable all the people with clear convictions to vote for the candidate they know they want. In reality it allows undecided voters to choose a candidate they may not really believe in but vote anyway via peer pressure, cult of personality, ease of use wht not? This results in inaccurate assumptions of public opinion being drawn from the poll. Transparency of brand all brand assets available for download so anyone can create visuals that resemble the official Obama brand material. This creates a sense of solidarity with the brand. And the subsequent result is an impression that the brand is literally everywhere as the entire grassroots movement is branded and appears to be part of the overall design strategy. Boundary destruction versatility of the logo allows it to be tailored to any group who want to be associated with Obama or simply show their support. The broken boundaries create a sense of solidarity and add to the impression of world wide brand saturation. A False Revolution In order to allow the global community of artists to contribute, the campaign team initiated the Artists For Obama poster series. According to Thomas (2010, p. 127) [the] idea was to invite artists to participate in the creation of a new kind of campaign poster, one that would be the expression of the individual artist rather than a reiteration of campaign materials. The first contribution to this initiative was a poster by Shepard Fairey and to many, his invitation seemed counter intuitive. He is a well-known street artist who has built his fame on defacing public buildings and creating work with huge anti-establishment connotations. His campaign poster has been deemed the most iconic image of Obama ever created, yet its unclear if the visual of Obama above the word HOPE was intended to be ironic. fig4. A contrast between Shepard Faireys previous anti-establishment aesthetic and the Obama poster. To most people this poster symbolized the revolution that was coming but considering the lost enthusiasm following Obamas presidency the question is if this powerful image created a false anticipation of revolution in the minds of the American people. Thomas (2010) Ive kind of heard that tone, whereShepard Faireys posterhad this very anti-establishment aesthetic that could have played into the minds of those that thought this was going to be a revolutionchanging Washington DC from the inside out. Since the Obama frenzy has subsided it is clear that the revolution people were hoping for hasnt happened. In an interview with the National Journal, Shepard Fairey commented on his plan to contribute work to help Obama in 2012 but stated he couldnt design the same Hope poster today, because the spirit of the Obama campaign hasnt carried over to the Obama presidency. (Madhani, 2010). Misleading and subliminal imagery In June 2008 the Obama design team created a seal to be displayed on his lectern that very closely resembled the Presidential seal. This caused controversy in the media and when Steven Heller ask Scott Thomas to name the most heated design battle of the campaign Thomas brought up the infamous à ¢Ã¢â€š ¬Ã…“presidential seal debacle (Kessler, B. 2008). fig5. Obama in front of the controversial custom presidential seal with Latin slogan saying yes we can. Imagery such as Obama standing in front of a presidential looking seal before he is president can have subtle subliminal effects. It implies that he has already won before the election has taken place and can be a powerful persuasive device if used strategically. Sol Sender, the designer of the Obama logo suggested although the presidential seal was used by the campaign only briefly,  seeing Obama-the-candidate standing behind that familiar regal  eagle had a lingering effect  in the minds of voters (Kessler, B. 2008). In addition to this the voters have been subject to rock solid consistency in the visual communication that has solidified the Obama brand deep in their subconscious minds. Ambiguous communication From the outset of the campaign the three keywords used to inspire the nation were Hope, Change and Progress, which were the three ideas that the American people were so desperately seeking in 2008 Thomas (2010, p. 78)our strategy would not have worked if Obamas message hadnt rung so true and hadnt resonated so deeply with the American public. These words however inspiring are somewhat ambiguous unless the exact implementation of each is explained but this was rarely the case when used by Obama. Regardless of this, they became woven into the visual language of the campaign to the point that the word Hope had become synonymous with Obama. A news reporter commented about an Obama rally he witnessed Obama almost never got into specifics. It was change, change, save the country, change, yes we can, change (Wendel, J. 2008). people are VERY focused on Obama and dont really know much about what he stands for(Wendel, J. 2008). Conclusion Where are we now? A downward spiral of disappointment, anger and lost enthusiasm swiftly followed and continued to the end of 2010. Senate elections in November saw the Republicans taking back the House, and many of Obamas policies of Change were rejected by the American public (most notably the healthcare reform suffered a 59% opposition). In addition to this, his approval rating had fallen from 65% in 2009 to 45% in 2010. The reason for such a huge turnaround in public opinion after Obamas monumental success can be attributed to two possibilities. Either the American public developed and overzealous expectation of Obama and his intentions based on the strategic design of the campaign, or they were not as open to change as they seemed to imply. Either way it is clear that something must have caused this huge inversion to occur. Talk about how it is clear that design contributed to both a distorted view of what the public really wanted and how Obama was perceived to be something more than he actually was in reality. There were many Americans seduced by the feel good Madison Avenue campaign of Obama, but the trouble with hype is that after all the BS, you must be able to produce something, four years is a long time to run on hype'(flopping aces) Independents and Democrats are admitting to themselves that the Obama image [created] is nothing more than an allusion that they wanted to believe, against common sense. (flopping aces) the campaigns are now so intricate and so all consuming that the ability it takes to win a campaign is not the same skill set to govern and are we raising a generation of leaders that can win campaigns but not adequately govern? (john steward, daily show).